The last several years have seen a number of low-budget horror films become unexpectedly huge, oftentimes with the aid of viral marketing campaigns like Smile’s inserting eerily grinning people into sports arena audiences, M3GAN’s infectiously weird dance moves, or Barbarian’s demand that viewers keep what happens in the house to themselves.Īs such, it seems likely that 20th Century Studios (and its parent company Disney) is hoping that Stephen King’s name recognition and the trailer for The Boogeyman will do the same. The Boogeyman was originally intended to be released as a streaming-only film on Hulu, which is really beginning to make a name for itself in original horror films, but recently upgraded to a theatrical release.
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